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Pygmalion According to the Greco-Roman myth, Pygmalion, a sculptor, created an ivory statue representing his ideal woman - and fell in love with his own creation. The goddess Venus -the Latin equivalent of Greek Aphrodite- granted Pygmalion's prayers and gave life to the statue. When we considered studying the influence of audiovisual media on psychological development, we applied this myth, metaphorically, to our object of study. Our statue (the media) may come to life as a goddess - or as a demon. The social community (our Pygmalion) has the chisel in its hands. Society must shove aside its temper, now apocalyptic - now integrated, now fearful - now vindicative, and adopt a creative and constructive stand in order to assume Pygmalion's role towards its media and its children. In order to better negotiate this road, in 1992 Fundación Infancia y Aprendizaje started promoting a line of research in collaboration with other institutions. We sum them up briefly below, in inverse chronological order.
2008-2012 Analysis of Spanish audiovisual diet and its role in the construction of reality and the social imaginary: development of an indicator system. Project for the Plan Nacional de I+D+I [National Plan for Research, Development and Innovation] carried out in the Universidad Carlos III de Madrid, with the participation of Fundación Infancia y Aprendizaje.
2004 1. The role of developmental contexts and child activities in the construction of attention. A follow-up study for the understanding of television's impact on child attention. 2. Proposals in the audiovisual diet for the construction of reality by Spanish children. Funded by the Centro Nacional de Información y Comunicación Educativa (CNICE) / MECD [National Center for Educational Information and Communication / Spanish Ministry of Education, Science and Sports] by agreement with the Centro Tecnológico de Diseño Cultural [Technological Center for Cultural Design] of the Universidad de Salamanca and Fundación Infancia y Aprendizaje.
2003 1. Spanish children's exposure to television. Establishing the audiovisual diet of a group of Spanish children and detecting indicators that impact development through content analysis. 2. Report on television diet and its relation to attentional development disorders. Funded by the Centro Nacional de Información y Comunicación Educativa (CNICE) / MECD [National Center for Educational Information and Communication / Spanish Ministry of Education, Science and Sports] by agreement with the Centro Tecnológico de Diseño Cultural [Technological Center for Cultural Design] of the Universidad de Salamanca and Fundación Infancia y Aprendizaje.
2002 1. Report on the influence of television on child and adolescent development. Published in Pigmalión. Informe sobre el impacto de la televisión en la infancia (del Río, Álvarez & del Río, 2004) 2. The child's regard: Observatory for the monitoring of television content and its impact on child development. Funded by the Centro Nacional de Información y Comunicación Educativa (CNICE) / MECD [National Center for Educational Information and Communication / Spanish Ministry of Education, Science and Sports] by agreement with Fundación Infancia y Aprendizaje.
1995-1998 Communication media and cultural identity construction. Social integration and multiculturalism. Plan Nacional de I+D+I [National Plan for Research, Development and Innovation] carried out in the Centro Tecnológico de Diseño Cultural [Technological Center for Cultural Design] of the Universidad de Salamanca with the participation of Fundación Infancia y Aprendizaje.
1992-1993 Television programs for children: Current trend analysis and strategical design of alternatives. Report funded by the Dirección de Estudios de Contenido de TVE [Spanish National Television Content Studies Office] and carried out by CIEDH (Centro de Investigaciones para la Educación y el Desarrollo Humano) [Research Center for Human Education and Development] / Fundación Infancia y Aprendizaje. |